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Beyond 2024

The strategic role of marketing spend

This session provided insights into how collaborative financial strategies can work hand-in-hand with marketing efforts and drive growth across organisations, regardless of their size or maturity. Each speaker shared their expertise and experiences, illustrating the importance of why we should all redefine the importance of marketing investment. Instead of viewing this as a test in the wind expense, we should see this as a strategic opportunity and priority. 

Meet the speakers:

  • Ella Thomsen, Product Marketing Lead at Pleo 
  • James Keating, CMO at Pleo
  • Huiming Chen, CFO (Europe Commercial)
  • Jo Muncaster, Head of Finance at digiLab
  • Jose Eluchans, CFO at Human Forest

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Buried Treasury: Unlocking Financial Stability

Based on insights from finance leaders across Europe, this session examines the rising pressure on treasury—marked by manual processes, limited visibility, and fragmented systems—and how forward-looking teams are reshaping the function for greater agility and control. Hear directly from Pleo’s treasury experts on building long-term stability through smarter, more strategic decisions.

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