Beyond 2024
The strategic role of marketing spend
This session provided insights into how collaborative financial strategies can work hand-in-hand with marketing efforts and drive growth across organisations, regardless of their size or maturity. Each speaker shared their expertise and experiences, illustrating the importance of why we should all redefine the importance of marketing investment. Instead of viewing this as a test in the wind expense, we should see this as a strategic opportunity and priority.
Meet the speakers:
- Ella Thomsen, Product Marketing Lead at Pleo
- James Keating, CMO at Pleo
- Huiming Chen, CFO (Europe Commercial)
- Jo Muncaster, Head of Finance at digiLab
- Jose Eluchans, CFO at Human Forest
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HSBC and Pleo: Redefining financial agility through treasury innovation
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